Lord Finesse had some interesting words to say when he was accused of selling out. Being underground doesn't pay the bills, so in order to further your own craft you have to sell out to a certain extent. In using corporate money wisely, one can push the development of the underground.
 Tom wouldn't have been able to do a fraction of what he's done for the sport without the money brought by corporate sponsorships. Anyone who has met Tom before will tell you that the sponsorship money isn't the reason he's skiing.
For those who don't know- Lord Finesse is a producer and Emcee from New York who formed the DIggin in the Crates Crew (Big L. Fat Joe, etc). He's been on a global stage in Hip Hop since the late 80s and hasn't slowed down at all.
Ask yourself this- A young freeskier picks up a copy of 4bi9's Keep Looking because it has a Tom Wallisch segment in it. While watching it, he sees Brady's segment and realizes that futurespins aren't everything.