actually, they did have preorders... I bought it last night at like, 12 something, and I thought I'd be the first to watch it, lol, but they gave us some preview to photoplay... they sent me an email which said:
"Hello,
Each of you has ordered the Spotl!ght Project but it
actually has not been released yet. The video you may have downloaded
is just a test file. We are planning to have the real Spotl!ght Project
posted later today.
Hold on to your link and try again this afternoon! It should
work with no problem. You will know when the Spotl!ght Project is
available because the home page of aM will change and the product page
won't have red text on it anymore 
Cheers!"
so take from that what you will... the link to the DL should be in your email once you finish the purchase.