The new empire site is up!!!

Are you serious? The only product youve seen is shit with an Old English Font "E" on it. Don't get me wrong, they might have some sick shit, but right now there is nothing to make me want to buy it. its a fucking E..... if i wore that while hitting urban id get shot for wearing an eazy-e shirt.
 
agreed. obviously they are doing well hyping this product though, its amazing how much every kid wants something that they know nothing about.
 
i dont care if its just an "e" on the hats, they look dope, as do their bandanas... and your supporting a fellow sier so i dont really see a problem
 
Goddamnit, thank you.

To everyone that is like why would you buy it you don't even know what it is: the hat looks cool and I need a new hat so I might as well buy that one.
 
Is having a really successful company seriously as easy as putting an O on a hat or glasses/goggles, or selling bike grips at first?
 
Nothing's even for sale yet, just select athletes wearing a very limited number of products...
 
No, its not. They put that O on a goggle that has been designed and re-designed over the past 15+ years, creating the quality, style, and function that Oakley has come to have been known for. You should stop using Oakley's start-up and rise to success as an example because they are a 1 in a million company. For every Oakley there are millions of ideas hatched that never get past their 2nd full year.

Empire could make it and be a successful brand and I hope they do. They have a well known athlete behind it, a growing marketplace, and probably strong funding. They also may not because they might never have their own identity (because they used a really played name), no defined direction or product line, and over-hyped a company that still hasn't created anything.

Regardless, I think you have to commend someone who tries to start a company because so much more goes into it than most people know. And it takes a serious drive to stay focused with all of the adversity you face.

 
i met the president of Empire at the prmiere of YeahDude in boston, he gave us an Empire bandana
 
Exactly my point, not sure if youre agreeing or arguing. im not doubting that there product will be sick, but the fact that kids are flipping shit when there isnt any real product is kind of ridiculous.
 
gonna have to agree with you on this one matt... i'm excited to see what they WILL have, but kids need to hop off dumont's balls till they actually see some of the product. hope its sick when it comes out...
 
Gotcha, I thought you were hating on the company... but it's all hype, it's how this business works.
 
Nobody is on Dumonts balls. The hat looked cool and I wanted to buy it. Or am I not supposed to say that, I'm sorry, is it already played? If so then don't buy any of it, cause everyone knows quality gets worse when a frew kids from ns wear the same piece of clothing.
 
God I hate the ski industry... can't we all just get along and be psyched that another dope company is about to come out?
 
dude look at the girl to the left of him..... she is really concentrating on something. hahahahahahha her tongue!!!
 
If I were simon, I'd already have a deal lined up with them. MADDD skrilla on the line.
 
soo funny about the comment from pencil 1260 "will xxl be avialable or is that too big for dumont"

lol
 
Yeah, completely. For one I know I'll probably never wear any of their stuff because I hate old english script. But the fact people are getting boners over the fact that a skier is starting a company and so far the visible product are cliche little hats with "E" on it makes no sense. When I first heard back in 2002 that Armada was getting started I was excited with reason. They had an all-star team, cool image, and credibility. Also this is when the actual skis part of the industry began to take off. With Empire they're just making apparel, just about every company does that.
 
2nd that...but Simons gota be stoked on all these NSers that wanna hand money to him like woah...no dissrespect to simon
 
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