Thought I'd address some of the talk about this rig in here.
The reason this thing is so innovative and set at a high price-point is because it is a serious professional-grade piece of equipment. To get the best results out of this thing, you need a team of highly skilled people.
The reason this rig is so innovative at the price point of $15,000 (which is cheap in the world of professional filmmaking) is that it is essentially replacing the Steadicam. And here's how...
When you have a Steadicam operator on a film set, (and no i'm not talking about the Glidecams everyone on this site ha,. I'm talking a real professional grade steadicam with a proper gyro and gimble.) you end up with a lot of challenges.
First off, a professional grade Steadicam Package can cost anywhere between $30-80,000. The Movi is half of that on the low end. Secondly, A steadicam rig is very stressful on the operator and when running, sort of forces the operator to run sideways awkwardly, while still having to maintain framing. Here's where the Movi wins. Because of it's 3-axis system, you can have your operator running free, not having to worry about framing, because the system allows you to do it remotely, which is huge.
I've seen some people on here be like "maybe i shouldn't buy a glidecam and get a Movi". Even if you can afford a Movi, you're going to need a Focus Puller, an Operator, as well as a Wireless FF for your Focus Puller, and a Wireless Transmission system. In paying the day rates of you Operator and Focus Puller and the cost of rentals for a wireless FF and a Wireless Transmission kit, you're looking at an extra $5000 on the low end.
Just wanted to make that clear to anyone who thinks that this Rig is "Ready to Shoot" at $15,000.