So if you havent heard yet technicolor released a picture profile at NAB this year that increases the allows you to get the most out of your dslr sensor essentially increasing the dynamic range. It flattens your image picking up all the details in the shadows that are normally not picked up. With the standard dslr profile the shadows become far to crushed giving you little lee way in post. The website has all the details and how to upload it to your camera. This is pretty similar to just making a custom profile with settings reading from top down (-4 . -4 . -3 . 0) which flattens the image. Technicolor basically takes this step further "When the Technicolor CineStyle is selected in the camera it puts the standard H.264 REC709 color space into a log color space. Video images are recorded in log space. Still images are also converted into the same log color space." So if you want more lee way in post and to get the best dynamic range out of your sensor download this.http://www.technicolor.com/en/hi/cinema/filmmaking/digital-printer-lights/cinestyle