Back in the happy days era, Armada was this mysterious company that not many knew what it was. There were little spots for it in movies and on here, and there was crazy buzz about what Armada was going to be, will it be the new face of skiing, etc etc. Then a season later they released some skis, everyone was stoked, they created this ski company from nothing in a market full of big european developed names, and sold probably just as many skis as them. I think it was rider developed, but obviously backed by someone/some company that is big.