most people probably know all of this already, but...Telluride was founded as a mining town - mostly gold and silver. Telluride ore contains the element Tellurium, and normally quite a bit of gold and silver as well. "To Hell You Ride" just happens to rhyme with the name, but if you read up on the early history of the town, it probably reflects what most miners thought of the place.
"The miners worked deep below the surface in mines whose portals were as high as 12,000 feet above sea level. They worked ten or twelve hour shifts in mines and mills that ran around the clock. They lived in boarding houses precariously attached to plunging mountainsides. In the winter the snow buried the landscape and the trails down to the towns. The miners lived always on the brink of death ... premature dynamite blasts, fatal gas, underground fires, avalanches, falls, cave-ins, pneumonia. Many died young, leaving widows and orphans in tents and shanties with nothing. The miners earned $3.50 a day ... or less."