you could think about it this way too. i know the support the "independent" companies thing is kind of cliche, but dynastar will always make quality skis, but they're not going to push skiing in any way. they'll always just kind of go along with the norm. surface is going to influence skiing in ways that no other companies are influencing it. despite you like the influence or not we are still going to open up skiing to new thinking and that is always a good thing.