Predictions:
Doritos will give a good showing, as usual, with at least one gem. Budweiser will have a few funny ones and one or two meant to be "cute," possibly involving the horse. PETA and GoDaddy will be denied spots on the air, or will have to append "visit ____.com to see the uncensored version" to the shortened ad. One or two companies that haven't generally put out in the past will break through the barrier, only to disappoint next year, as will last year's breakthroughs either spectacularly succeed or spectacularly fail. Sam Adams will talk about hops, and every third commercial will open with a reference to the economy.
I don't give a handbasket full of shit about the football game.