Sun Ice was big in the early 90s. They made a lot of neon colored, mid-range gear that wasn't too bad in terms of functionality. As what happened cyclically with all neon ski gear once neon went out of fashion, skiers ditched it wholesale to the trash or goodwill. So you saw a lot of neon ski jackets being worn by crackheads and the homeless, and many of these jackets were Sun Ice. Now that even skiers are becoming able to grasp hipster irony and align themselves with 90s nostalgia, look for Sun Ice originals to clean up on Ebay.