It is a die cut. Peel the whole sticker off and stick it on the helmet and then press on the sticker and pat it down then rip off the clear sticker part and the colored part will stay behind!
ahhaha guys my bro is too fking stupid and broke it --' it was a blue saga sticker.. I came into the house and he was trying to put it... haha is there some1 who have some for trade or something like that?