Just to put it in perspective, Charlie Owens went through so many Iron Maidens that he started using Salomons. And thats just him, imagine how many pairs Cam goes through. K2 is a pretty solid sponsor so they know how to hook up their athletes.
You have it mixed up, he went through so many solomans that he started using k2's since a) they are durable as fuck, and b) all of his friends rode them