Steel got offered a great business opportunity, to become a co-owner of 4FRNT, it's a tough call from a business perspective but he's young and can afford to take the risk. If 4frnt takes off and does well it could quite possibly be the wisest descision of his life, if it doesn't and, god forbid, it's a flop he's still young enough to cut his losses and keep going.
as for all the Atomic Sucks comments, just wait and see, that's all I can say. I've been with them for almost 4 years now and it's been 4 years of hard work between that athletes and the company, to get to where we are now, which in the 04/05 line is gonna be sick. Sure it's not a 'Core' Brand with super dope graphics, but there's more to a ski than it's paint job. The difference is, that our skis are actually skis, they're not just made for sliding rails and hitting the park, you can ski on them, the whole AFT line, right up to the Big Daddys can arc a turn in any type of conditions, (a guy here in Whis, Eric, rides Big's in the park and pipe too and he boosts) Trust me I've tried most other brands out there and there's not too many of them that can say the same.
Everone is entitled to their oppinion however don't form it based on the cosmetic appearance of a ski, base it on the performance.
And yes when you insult Atomic I do take it a bit personally since I, as well as the Rest of the long time AFT members, have basically designed all of those skis.
Peace