I would say that Vail did not pay 2 mill for snoop, they are a publicly traded co. looking out for their struggling bottom line...and its not like snoop attracted enough people to make it a good publicity stunt.
 'I would be embarrassed to constantly complain about my life considering all the freedom and opportunities we have today. People that can't find anything they enjoy in life simply aren't giving it a real try.' ~Nick 311