Skiing in the media

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Don’t think Ive seen a thread about this yet so I wanna hear your guys’s opinion. Noticed this today on one of the Snapchat news things. Kinda big and hopefully will get more exposure to the sport and different styles of the sport. Anyone else seen skiing like this in the media and how do you guys think it goes for the sport when the media reports more about it, especially with things such as the Dew Tour and Olympics coming up?
 
yeah for the halftime show north face is sponsoring some ski acrobatic thing too to hype up the olympics. pretty cool if you ask me
 
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