Im a snowboarder and this year im wearing saga, both pants and jacket. It really shouldn't matter, but its when someone calls u out on it that feel like turning to them and punching them in the head. I had a friend wearing a pretty dope armada jacket (he snowboards) and one time some skier in the lift line called him out for it. He then turned around and realised that the skier was wearing all analog so he took that as an opportunity to rip into him about how analog is owned by Burton and that he was one of the most hypocritical kids he had ever laid eyes on. The skier didn't no wat to say so just stood there and stfu. Nobody really gives a shit who wears what, nor should they, as long as it looks fucking dope.