He makes an interesting point (not that I totally agree with it).  But take a step back and look at K2's ad campaign.  It may seem original, but all they are doing is riding on the coatails of some very sucessful and popular bands.  That is not to say, I don't like the designs, but what does it have to do with skiing?  Yes, we do align ourselves heavily with music, but what's wrong with coming up with something more original?  Don't get me wrong, scmies hell of a job on the artwork.  I just think that K2's unique attitude of supporting thier athletes like few other companies should be incorporated into some very unique skis.
What did the five fingers say to the face? Slap!  I'm Rick James Bitch!