SKI RETAILERS WILL BE THE DOWNFALL OF SKIING.

whistler is like the only place with a large enough flow of freeskiers nearly year round to sustain such a store. The problem is that the rent is too expensive in the village to support a store strictly dedicated to newschool skiing. Lilhorsey is on the money with his comments about retailers flailing. They are way out of the loop, and don't even care to be in the loop. But people on here need to understand that skiing is comprised of all types of skiers from park fiends to instructor wanna-be's to racers to fag-bag sportin' euro-geeks. While newschoolers are certainly the future of skiing, the other, previous generations of skiers still exist and they aren't about to start hitting rails and launching corked 7's.

CKO, you've got a person right here in position to interpret this market and put their demands into product that will hit the market, and all you do is come on the outerwear thread and tell me that all we will never be more than a mogul company. What happened to constructive criticism? Anyway, whether we have your (cko's) support or not, we will bring sweet ski apparel for all seasons to the market everywhere we can, even if the retail buyers don't buy our most park oriented stuff.

 
GS and TMC are decent... but I still want a D-Structure West or something out there.

 
melvs and butterlicious have A right idea, the jibij crew is going well too.

I want to see and indie ski boot SOON

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"
when I get my Elizabeths that's the only time you'll ever catch me railin a fatty"

"parks become palaces from ridin inginuity, just blend a little talent with style and fluidity"

sig jones reppin for T-Zigs aka the original Kasa.T.

member 2608
 
i think the lack of stores that carry what softgoods there are really is part of the problem. Look at buying ski outerwear. Orage, DNA, Oakley, Siver - they all make cool shit. But a lot of people want to try things on, see how they fit, see them in person - not just by them off a website and hope their $250 was well spent. But finding good ski shops like Jibij and D-Structure is impossible, except for a few places. Sure, colorado is going to have a sick ski shop with newschool brands. But that doesn't help all the kids that are into the sport but don't live by the big mountains. Even Mt. Snow doesn't have a great "new school" store by it that I know of.

 
^^^^^

THAT'S THE WHOLE POINT!

But I never said I wanted an EXCLUSIVELY newschool store. Why can't a ski store that caters to "oldschool" skiers and brands also have a "newschool" section that is actually well stocked and has good selection?

 
Kendrick, I'm not really sure what your comment about me has to do with the topic at hand but I'll just say that if we were to go around on a mission to just get money from anyone that would give it to us we'd become the very thing we're working to destroy... That being the reliance most in this industry have on companies that don't have the same goals as their own.

two miles an hour so everybody sees you.
 
Old skiers? Ugh... no, that would never work. The guys in charge would inevitably be old skiers and would stock... Scratches. And that's it. The best thing you can currently hope for in that department is a store that caters to core snowboarders with a smaller ski section. Actually no. Because that sounds like Comor and Comor must be destroyyyyyyed. Actually, Comor's ok, I guess.

 
well, this company was built from the ground up by skiers with goals. goals for the company and goals for our skiing and the synergistic evolution of both together. I believe the author of the article mr. bishop posted would refer to that as an 'authentic' experience. I would love to tell you about it if you only cared to know.

 
umm, what you described IS the current state of ski stores. In my post I asked why we can't have a store that serves all variety of skiers adequately.

 
Lilhorsey brings up a great point but hasn't looked at the whole picture.

Shops stock the products that sell. This section of the industry, while growing at an exponential rate, still does not posess the buying power to make the expenditure worthwhile for shop owners.

It is going to take time to evolve but there are many aspects that are still developing about our sport. Simply stocking a great selection of well designed lifestyle clothing will not spark a boom.

Skate and snowboard clothing sells not only because of the size of their industries but also because they are in stores merchandised towards the consumers of these styles. Even if every ski shop around started carrying sick outerwear from various "newschool" related brands it won't have much of an effect. Two major reasons: the participants of this lifestyle are generally very young and have not the money to purchase enough of the clothing to create the market. Secondly, the mainstream market that buys skate shoes and Burton shirts still has no reason to go near the doors of a dedicated ski shop.

What you propose is the industry not only carrying new products, but marketing itself to people oustide its customer base. That's a pretty big facelift.

 
This is the exact reason why we started Decade Snow & Skate. Current owners of "ski" shops don't get our lifestyle and what we're all about. They do think that if they put an Armada T and a Line T in their shop, then they're good to go, but in reality they need to stop selling race and carving skis, stop selling Bogner and Dale of Norway and start realizing that the youth is a powerful consumer base. Not just in skiing, but in general. There are now more kids that skate then play little league baseball in America. The Public Enemy and Teneighty are now the top two selling ski models in North America in terms of volume of units. Period. The lifestyle is the same, we just choose to slide on snow on different tools. Decade supports the youth lifestyle and the sports they participate in. We've been a ski, snowboard, and skate shop since day one. We don't segregate our store by sport, instead we put Siver jackets right next to Volcom jackets and we put our skis right next to our snowboards. After all, aren't we just having fun? If you're in Utah or surfing the web, check us out.

Jordan

 
so true man i think this is the first time i have agreed with you...

DFSC-Reprsent

NUFF SAID

 
AND THAT is why everyone needs to support JIBIJ

Q:whats better than one red head

A: TWO RED HEADS

when the river runs red take the dirt road-turpin
 
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