Ski Marketing Survey

Jibbin_Ur_Face

Active member
Hello again Newschoolers! I am currently working on a skiing related business project and I have some more data to collect for the project. I would greatly appreciate it if you took some time to finish this 9 question survey about competition skiing/snowboarding. +K will be given for bumps and completing the survey! I would also really appreciate it if you shared the survey with any other skiers/snowboarders you know!

http://goo.gl/forms/sXLDl4YyT2

Thank you!!
 
13462122:RRhighrider said:
That survey was pretty dumb, most people do not ski to get sponsored or to compete

Thank you very much for completing the survey for me! I also appreciate the feedback on the survey as well. Do you have any suggestions to how it may be better structured to make it less dumb?

In reply to your comment, I would like to let you know that a very large portion of the freeskiing community does have hopes to compete or become sponsored in the future. This is not the reason that they ski (nor should it be), but it is something that develops as one becomes more involved in skiing and develop further passions for the sport. At a small company, like Bloom Outewear, 5-10 "Sponsor Me" emails can be seen each week. Looking at the size of this company compared to others like K2, I would assume that many of these large scale ski companies receive over 50 of these emails per day. In terms of competition skiing, there are currently over 1300 male and female competitors in the AFP ranking data base. At the Aspen Open (AFP Gold Event) in 2014 there were over 150 competitiors. With the 59 AFP sanctioned events that occurred last season (150 People x 59 events) I can estimate that 8850 different people possibly competed in AFP events alone last season. This doesn't include locally held or non-sanctioned events. This is why I turned to Newschooelrs, freeskiings largest community of 632K+ members to see what portion of those members actually do have a desire to become sponsored at some point or ski competitively. Saying that it is dumb to ask skiers/snowboarders whether or not they desire to become sponsored or compete would be like saying it's dumb to assume that the millions of high school athletes have no desired to play in collegiate or professional sports...
 
Done. I really do think that comps would be way more fun and interesting if they had more unique features, like the B&E invitational.
 
Done. The thing I enjoy the most out of comps or local jam is the vibe. Everyone is there to have fun and cheering for everyone else.
 
13462976:Jibbin_Ur_Face said:
Thank you very much for completing the survey for me! I also appreciate the feedback on the survey as well. Do you have any suggestions to how it may be better structured to make it less dumb?

In reply to your comment, I would like to let you know that a very large portion of the freeskiing community does have hopes to compete or become sponsored in the future. This is not the reason that they ski (nor should it be), but it is something that develops as one becomes more involved in skiing and develop further passions for the sport. At a small company, like Bloom Outewear, 5-10 "Sponsor Me" emails can be seen each week. Looking at the size of this company compared to others like K2, I would assume that many of these large scale ski companies receive over 50 of these emails per day. In terms of competition skiing, there are currently over 1300 male and female competitors in the AFP ranking data base. At the Aspen Open (AFP Gold Event) in 2014 there were over 150 competitiors. With the 59 AFP sanctioned events that occurred last season (150 People x 59 events) I can estimate that 8850 different people possibly competed in AFP events alone last season. This doesn't include locally held or non-sanctioned events. This is why I turned to Newschooelrs, freeskiings largest community of 632K+ members to see what portion of those members actually do have a desire to become sponsored at some point or ski competitively. Saying that it is dumb to ask skiers/snowboarders whether or not they desire to become sponsored or compete would be like saying it's dumb to assume that the millions of high school athletes have no desired to play in collegiate or professional sports...

I'm not trying to start and argument, am I'm not saying that your overall assumption is wrong, but to assume that those in the Aspen open are unique in relation to other AFP events is silly. With no real knowledge one could say that the 150 who competed in that event are the same group that compete in all events and therefor there are only 150 people competing in AFP events, not 8850. And the 5-10 people fun in for a bloom sponsorship are the only people trying with all companies. I know for a fact that neither end of the scale is correct, I'm just saying. YA know?
 
13463043:Drail said:
I'm not trying to start and argument, am I'm not saying that your overall assumption is wrong, but to assume that those in the Aspen open are unique in relation to other AFP events is silly. With no real knowledge one could say that the 150 who competed in that event are the same group that compete in all events and therefor there are only 150 people competing in AFP events, not 8850. And the 5-10 people fun in for a bloom sponsorship are the only people trying with all companies. I know for a fact that neither end of the scale is correct, I'm just saying. YA know?

Oh I 100% agree! I'm sure at least well over half of the competitiors at the Aspen Open are also the same competitors at the rest of the events along with a host of new competitors who didn't attend the aspen open. I was just using that as an example to prove that there clearly are people who are interested in competing, and that this survey wasn't a "dumb" one. It's truly hard to measure the exact number of participants at each event without attending each event and counting who is there and whether or not it is the only event they attend throughout the course of the season. I have no idea the exact numbers of people who are competing and seeking out compaines to become sponsored by. It could only be those 5-10 people and 150 competitors, or it could be much more. The reality of not knowing these exact numbers is the reason why I created this survey.
 
Cool survey. Made me actually have to articulate why I don't like comp skiing compared to edits instead of just ranting about style.
 
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