exactly, if you want to start a clothing company, by all means, start a clothing company. clothes are the main thing that keep us from being naked... so yeah, we need them... i think though, that it's more important to focus on being a good clothing company before you focus on being a skiing clothing company, cause honestly it's really difficult to convince people that your a skiing company if you don't make anything that has to do with skiing. So if all you make are clothes, the first step is accepting the fact that you are in the fashion industry first, and the skiing industry second, if at all. Once again, there's nothing wrong with this. We all need clothes. If you look at it this way, you are more likely to come up with something creative and intersting that anyone might like to wear (which includes skiers) rather than try and come up with something you think skiers want to wear (which excludes everyone else).