Hah...we canadians sure say pop all the time!    At least I do...
I'm stoked to have a "non-endemic" sponsor going... its taking a step up in the world.   You guys know what endemic versus non-endemic means?  (hopefully I spelt that correctly)
Salomon or Orage would be endemic skiing sponsors.
Sierra mist, honda, toyota or something like that would be non-endemic!
Now you can sound smarter.