the person who writes the emails for SAC also hates it
"That 'Saved by Zero' commercials has been driving me crazy. If you haven't seen it, the commercial has a bunch of Toyotas being shot towards the screen while the phrase "Saved byZero" is sung over and over. The "Saved by Zero" song has that indescribable quality of music being played by your neighbor that annoys the hell out of you just because it's constantly there drumming against your skull and there's nothing you can do about it. Apparently I'm not the only one annoyed by the commercial, because I read a story in the paper today and learned that the "Saved by Zero" song is a remake of a 1983 Fixx song. Fixx is one of those bands that already has a problem with not being remembered, and now they're going to be remembered in the worst way. It's not like when a new generation was introduced to Styx and Mr. Roboto through a VW ad. It reminds me of the time I was talking to an advertising friend about how much I hated Axe body spray for their ads, and she claimed that my simply knowing the Axe brand was big win for her ad company. I disagree that knowing about something only enough that you know you hate it is a win, but I guess that at this point The Fixx just needs the money to avoid getting jobs."