The reason that Solly graphics arent too crazy or progressive as others is that they appeal to a different demographic. Of course they try to get the youth and stuff but they also try to attract older skiers and try to intorduce them to new types of skis. Also Solly has a big rep, theyve been around for a long time and theyre kinda seen as being very professional so they try to make sleek and simple designs to not lose any of their customers who might see them as being to crazy or radical where as companies like K2, Armada, Line and other younger companies are pushing the limits, appealing to youth and to people who want a stand out ski.