He diffenetly didnt sell out at all. Fistly, to sell out you have to do something that you have said/believe is worng. Like say someone says "Appearing in ads for huge companies and corporations just to get a big payoff is crap" and then if you end up doing that same thing your selling out. So he didnt. Secondly, lets face it, skiers, except for the best of the best dont have huge amounts of cash rolling in and many skiing careers dont last very long so to go ahead and appear in an add, make some money, and possibly get free merchandise out of it is totally cool. Besides, Im sure if anyone here got the chance to make some turns in fresh powder and huck a cliff for money they wouldnt even have to think about it for a micorsecond.