I don't like how trendy it is. But I wouldn't go so far as to say I dislike all of it. It's very important for a lot of people, and I think rightly so. I think just like fashion, there's the terrible, the mediocre, the cliche, the people who are too trendy, and those who go overboard, and somewhere in there, there's a lot of good work. You just tend to see the really cliche / trendy stuff because it's what wedding photogs show people online.