Rule 40 and the 2014 Winter Olympics

GirthBrooks

GirthBrooks

Member
Really interesting article on the effects of Rule 40 on freestyle skiing in the Olympics.http://freeskier.com/stories/what-is-rule-40-and-how-will-it-affect-skiers-in-2014?utm_source=cat_latest

"While Rule 40 dictates that brands cannot use Olympic athletes in their marketing, the IOC Social Media Guidelines go further and dictate that athletes can’t mention brands, either: “Participants and other accredited persons are not permitted to promote any brand, product or service within a posting, blog or tweet or otherwise on any social media platforms or on any websites.”

Any thoughts on this?

 
less stickers, no pumping the ski at the camera, no switching from helmet to hat in the post win interview.......sounds good to me.
 
...because money and sponsors will only make the Olympics a better. If you're going to the Olympics for any other reason than setting records of human achievement, you're killing my faith in humanity.
 
pretty much this.

Having to see stupid Rockstar and Monster hats in every goddamn interview at the xgames and dew tour is so annoying.

The olympics are to show how far humans can go and to represent the country on this highest competitive field in the world. Not as another advertising, brand pumping tv show.
 
This can only mean more wu tang talk from henrik. Normally he takes up half his camera time by waving his skis in front of the camera.
 
No anything on helmets. Except for country flag I think.

Nothing on helmets, skis, etc.

Only sponsor that is allowed to be shown will be the country clothing sponsor and just normal helmet and ski graphic. Polo Ralph Lauren which is sponsoring the USA team will be shown on clothing. Just like Tommy Hillfigure was at the last one.
 
It is interesting because without sponsors the olympics wouldn't exist. The athletes would not progress or be where they are at without sponsors for the 3.95 years between olympics. Sponsors allow for these athletes to make some kind of money to do what they love day in and day out. No city would host it because there would be no TV revenue. I think at some point it will be allowed. Just may take another 40 years.

End Rant
 
Obviously sponsors are needed to pump money into the sport, but i think it'll be a nice change of pace to see athletes not flashing their gear at the camera whenever possible
 
Its been a while since ive watched any olmypic skiing. Does this mean that competitors cant even ski on their sponsors skis, boots etc or do they have to go through some screening process to determine that the branding is not too obvious. I vaguely remember something about the fis limiting the size of sponsor logo etc on racers gear. Is this the same shit as whats happening now? Surely this isnt a new thing and its exactly the same effect it had on snowboard halfpipe in years before?
 
You are so right! It has been sponsorship dollars that are keeping the Olympics running, even the decades before the idea of sponsoring wasn't invented yet!

I can't wait to see the other outright stupid posts this thread is going to produce...
 
I believe they still can, but have to remove any branding from them.

The only other sponsers that are allowed (if so be the case), are the sponsers of the Olympics themselves.
 
Actually the London Olympics were promoted as the 'greatest show on earth'. And that's what the Olympics really are, an enormous show that generates profit.

And skiierman thanks for contributing to the stupidity in this thread (from the Olympic site):

Support from the business community is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement.

Revenue generated by commercial partnerships accounts for more than 40% of Olympic revenues and partners provide vital technical services and product support to the whole of the Olympic Family.

Each level of sponsorship entitles companies to different marketing rights in various regions, category exclusivity and the use of designated Olympic images and marks.

And here's the official IOC marketing media guide, which starts by thanking the Olympic's partners for making the whole thing possible: http://www.olympic.org/Documents/IOC_Marketing/London_2012/IOC_Marketing_Media_Guide_2012.pdf

 
IOC is selling out. They want to remove wrestling as an event. Rule 40 was strictly applied in the 2006 and 2010 games in moguls. Most guys put duct tape on their logos.
 
i don't get how they take out wrestling, but water ballet is still a "sport"? bullshit. Wrestling is actually very interesting to watch for me. It takes an incredible amount of athleticism and skill/training.
 
Rule 40 is strictly applied to every sport, at every Olympics and they don't want to remove wrestling, they already removed it.

IOC is selling out? The IOC sold out before you were born... although judging from your posts, that's probably not saying much.
 
I tried to watch wrestling once hoping it would be like the wrestling in mma. It wasn't at all. One of the gayest sports I've ever seen.
 
as odd as it may sound this is probably one of the better rules the IOC has implemented for olympic athletes. It should hopefully keep them from looking like complete nascar drivers before/during/after their runs.
 
I was thinking about this a while ago. I think it's a good idea to be honest. It'd be weird to see all the gear/outerwear without any logos etc. though. However, at london 2012 watching bmx racing i saw an oakley logo on all their goggles. It never said "Oakley" but it looked exactly like the oakley o. The Olympics is no place for advertising in my opinion but i think small things like that are okay. Just as long as it's not abused and becomes like the x games.

Goggles:

1386923_M01.jpg
 
Coming from someone who wrestled for 9 years you truly are fucking retarded. Its not WWE, if you even stepped onto the mat for a weight class 40 pounds lighter than you there is no doubt in my mind you would get tossed around like a ragdoll. And on that note this thread is aids and everyone should already know how anal the IOC is with advertising/product placement shit
 
Many of you are missing half the issue, companies can't even use the athlete for advertising outside of the olympics, ie. in magazine ads or on their website. All this rule does is protect official sponsors, in no way does it add to the athleticism of participants.
 
He said MMA not WWE

MMA blood is spilled I would much rather be thrown into a wrestling rule with the top guy in the sport than a MMA ring.

I would drag my balls through glass than be in a MMA ring
 
If a remember correctly, theres a rule that allowed logos on goggles up to a certain size(which is really small).
 
thats not the point. The point is that he said wrestling is the gayest sport.Which anyone who has ever tried would know to be false. Wrestling is one of the most phisycally demanding sports out there
 
Aside from the fact that the outside advertising thing is a bit gay, the Olympics is supposed to be about representing your country, not yourself.I'm all for flashing an American flag in front of the camera as opposed to your ski sponsor.
 
With the exception of golf, almost every sport is physically demanding. I don't see how that makes the sport any more interesting to watch.

What I don't like about wrestling is that they're constantly having to reset because they went out of the circle. How dumb is that? They should just put them in a cage so that they can't leave. Maybe then it would be exciting.

 
this is what I thought. sponsoring an olympic athlete is a marketing goldmine, especially if the athlete is on the podium. and seeing as (correct me if im wrong) most of a competitive skiers income comes from endorsement, not being able to mention or capitalize on the success of the athlete during the games could mean a missed opportunity for both the athlete and the sponsor. in any other sport this wouldn't really matter but because so much of the sport is reliant on endorsement and sponsorship it could have a greater effect. i do agree with the rule in that the athletes themselves won't be able to represent their sponsors like nascar or a billboard, however i do think that it would be in the best interest of the industry and sport if the sponsors were allowed to advertise the success of their athletes during the games.
 
yes there is a size restriction to all logos i believe and in bike sports there is a limit to how many and how tall the logos can be. personally i like the look i find it looks very sleek i will be interested in seeing how they deal with this on skis

vino-olympic-bike-498x342.jpg
 
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