i think it's cool and a good idea to make girls specific skis and i do think it's a good thing that it will (hopefully) make skiing stand out more to the rest of the world and yes it's helping our sport and all that...
but come on, roxy? yes, it is a respected surf brand, and i think roxy surf gear and surf clothing is tight, but when it comes to their street wear, roxy is just annoying. they're trying to be something they're not, they should just stick to surfing.
that being said i also think we probably should wait to see how it turns out, because we could all be wrong.