I don't think it's trash because they favor advertisers.  I think they are probably honest and give every brand they include a somewhat fair shake.
I think it's trash because you can't review a ski in a few runs.
I think it's trash because it's mostly ads, moreso that most other "action sports" magazines.
I think it's most of all trash because they didn't list the sidecut radius in the buyers guide.  I mean, of all things, the most fucking important thing a buyers guide can do is list the most important dimension of the ski.  Radius is more important than length, tip/waist/tail, or rocker.  The fucking most important thing and they forgot to include it.  To say the people who put that together probably aren't skiers would be the understatement of the year.  And if the people who put together a skiers buyers guide aren't skiers, it ain't worth shit.