No one in snowboarding would dare say "caring about graphics means our sport shouldn't be taken seriously".
I think it's time we rethink our attitudes. This isn't skiing, circa 1979, this isn't your parents' skiing, this is ours, and dude, I don't want ugly skis. We can debate what "ugly" is, but I'm fucking over calling people out just cuz they want skis that look nice.
You might not ski your topsheets, but you have to look at them every damn day, so they might as well look good. Any company who uses the bullshit "your topsheets don't matter" excuse isn't trying hard enough to get your cash, or is too lazy to hire a competent art director.