Agreed. We were a generation born into technology - I think most can agree with me in that we know how to use a computer better than our parents do. Steve Jobs was the pioneer behind some of the greatest advances in technology (ipod, iphone, mbp, ipad, etc) within the last decade. These are things in which our generation grew into, use each and every day, and for some can't live without. The peak of Steve Jobs' geniusness happened during our time--he created devices that were specifically marketed for our generation, which is why I think this is hitting everyone harder than expected.