Revision is a marketing company

[Casey]

First, no hate on Vishnu at all. Good on them for doing what they're good at (marketing a brand). Even better that it's apparently a quality product (from what I read).

I just don't want them to be confounded with actual ski companies that builds skis themselves. It's a totally different type of company.

Look at it this way:

A large ski manufacturer like K2 has a manufacturing division and a marketing division. Vishnu is just like the marketing division of a company like K2. It's equally important to the manufacturing, but it's just not the whole package. And just like at a company like K2, it would also be the marketing division that would be doing marketplace research into what their customers are looking for in a ski to make sure the skis are designed the way their customer base wants.

Yeah I was going to get into that but I got tired of typing. For me personally, I couldn’t imagine starting a ski company if I wasn’t obsessed building skis. It just doesn’t make sense.

Personally I feel like I could pretty much sit down and design a decent prototype for a park ski in an afternoon if I had a builder that could handle all the nuances of what glue to use and executing the press. The market as a whole has tested so many shapes and ideas most everyone is just regurgitating what has been done already anyway.

 

[TRVP_ANGEL]

First, no hate on Vishnu at all. Good on them for doing what they're good at (marketing a brand). Even better that it's apparently a quality product (from what I read).

I just don't want them to be confounded with actual ski companies that builds skis themselves. It's a totally different type of company.

Look at it this way:

A large ski manufacturer like K2 has a manufacturing division and a marketing division. Vishnu is just like the marketing division of a company like K2. It's equally important to the manufacturing, but it's just not the whole package. And just like at a company like K2, it would also be the marketing division that would be doing marketplace research into what their customers are looking for in a ski to make sure the skis are designed the way their customer base wants.

i bet you also bitch to waiters about how they shouldnt call themselves a pasta restaurant if they dont hand cut the dough

 

[corona]

And just for everyone's knowledge, from my very minimal research it seems like you can get bulk orders of custom skis made in China for roughly $100-150/pair.

So if you want to start your own ski company (marketing company), if you keep you overheads very low you could sell skis for $400/pair and make like $200 for every pair sold. Not bad.

 

[corona]

i bet you also bitch to waiters about how they shouldnt call themselves a pasta restaurant if they dont hand cut the dough

If the waiter called himself a pasta restaurant I'd be a little upset. But a restaurant preparing pasta that they didn't make is fine, it's not like any ski company makes their own fiberglass or chops their own trees for timber.

 

[VISHNU]

I dunno why you stuck yourself into this thread when you are exactly what OP is talking about.

You are absolutely a marketing company, not a ski company. Doesn't matter that you made a pair of skis once.

Your genious is clearly in marketing, using the ski building skills of someone else, and as a result are doing very well. Good job.

I just wouldn't pretend that you are a ski company when what you're really doing is marketing skis that another company has made.

A good analogy is a grocery store, which markets and sells the product of other companies and has input to the producers based on what the customers want and are buying.

If someone claimed they owned a patio company but what they did was talk to the customer, get an idea of what they wanted, then relayed that info to a company that actually makes the patios, then most people would claim that person is disingenuous about their claims that they own a patio company.

I don't care you don't make skis. Good on you for finding a great way to make some money. But you should have realized you'd be called out when you posted in this thread..

I'm not bothered by being "called out." People have been trying to discredit us as a brand from the beginning and that will surely continue. I posted in this thread to weigh in once and for all on what a ridiculous hair splitting argument you are making. Vishnu is registered with the state of Utah as an outdoor hard goods company, because that is what we are. Clearly we disagree, and that's okay.

You are worried about semantics, definitions, and your own narrow world view. I am concerned with leaving a lasting legacy as a brand and inspiring future generations to sustain the skiing culture that helped mold me into who I am today.

If you'll excuse me, I need to go finish our fourth team video (made with no budget as always) while also coordinating a re-order of our new ski (Wides, sold out) that we conceptualized and designed while testing ourselves right here in Utah.

Being a marketing company sure is busy.

 

[VISHNU]

I don’t hate on what they do at all, I just wonder if they didn’t bring us one step closer to Vishnu just being in the way of the consumer being able to deal directly with the manufacturer. This is where they would pipe up and say, that’s not feasible, the producer won’t even take for phone call for XYZ reasons, but I don’t think we are that far away from people doing mass purchases organized on social media for custom ski builds. Like if there was a GoFundme that said, the producer in Beijing needs minimum 300 orders for generic blank Vishnu Wets, sign up and once we hit the minimum you get charged 275 bucks on PayPal or whatever. And there is various runs that rip off every kind of ski that is currently made.

I mean essentially when you strip out all the marketing that’s what’s left. Not saying it’s bad I just wonder where the industry is going in our modern global economy.

**This post was edited on Oct 6th 2018 at 11:37:23am

This is the most forward thinking idea in this thread by far

 

[corona]

I'm not bothered by being "called out." People have been trying to discredit us as a brand from the beginning and that will surely continue. I posted in this thread to weigh in once and for all on what a ridiculous hair splitting argument you are making. Vishnu is registered with the state of Utah as an outdoor hard goods company, because that is what we are. Clearly we disagree, and that's okay.

You are worried about semantics, definitions, and your own narrow world view. I am concerned with leaving a lasting legacy as a brand and inspiring future generations to sustain the skiing culture that helped mold me into who I am today.

If you'll excuse me, I need to go finish our fourth team video (made with no budget as always) while also coordinating a re-order of our new ski (Wides, sold out) that we conceptualized and designed while testing ourselves right here in Utah.

Being a marketing company sure is busy.

I'm sorry that you think I'm discrediting you as a brand. I've said nothing but neutral and good things about your brand. Nothing negative.

I'm also sorry you think I have a 'narrow world view' because I see a company that markets and sells a product but does not make that product as a marketing company.

I mean, when I google 'marketing company definition' this comes up:

"It takes care of the distribution and sales of goods and services from manufacturer to customer; including pricing, promotion, merchandising, packaging and distribution.".

Is that not what you do? Everything in between manufacturer and customer?

Sure, you can be a ski company or ski design company and a marketing company. So long as you don't call yourselves a ski manufacturer or ski makers or something like that which would be very misleading.

In marketing (as I'm sure you know, being the fantastic marketers that you are), messaging and terminology matters substantially.

 

[CLQ]

"Doin' clothes, you woulda thought I had help

But they wasn't satisfied unless I picked the cotton myself"

Designing and testing a ski makes you a ski company. Vishnu designed a new ski, decided on rocker, underfoot, etc and then had it get made. They don't have to physically make the skis themselves to be a ski company. If I come up with a new sauce recipe after months of testing different ingredients, then when I decide on what tastes the best, I have Heinz produce it. They have a factory already and I don't have to incur massive debt setting up my own. Does that make the sauce company a marketing company? Fuck no it doesn't.

If Vishnu took the exact design of the Blend and slapped on a different top sheet, sure they'd be pretty much a marketing company. Thats not the case though.

 

[ParkRx]

This is like saying that I am not the author to this post because my computer did all the backend stuff. All I did was click the keys. But in reality clicking the keys is what makes me the author, I did the critical thinking — the part that makes this post unique. An author wouldn't be expected to build their medium by hand or hand write every book in order to be considered an author. Similarly, Vishnu has designed and tested their skis thus they are the ski creators. They have done the critical thinking that makes their skis unique.

 

[hi_vis360]

And just for everyone's knowledge, from my very minimal research it seems like you can get bulk orders of custom skis made in China for roughly $100-150/pair.

So if you want to start your own ski company (marketing company), if you keep you overheads very low you could sell skis for $400/pair and make like $200 for every pair sold. Not bad.

wow you are a business genius you should've told HG this

 

[snowfinder]

wow you are a business genius you should've told HG this

Hg was made in Canada. They had an outrageous warranty that basically covered any damages, and to pay for that warranty they set the skis price to the price of two skis. They didn't start off as a marketing brand but ended up being one.

 

[hi_vis360]

Hg was made in Canada. They had an outrageous warranty that basically covered any damages, and to pay for that warranty they set the skis price to the price of two skis. They didn't start off as a marketing brand but ended up being one.

I'm aware that wasn't my point