better profit margin on the independant companies? are you serious? the profit margins on armada and 4frnt suck, horribly, hence why my shop dropped armada and wont pick up 4frnt. we carry line already, and dont have enough room to carry a brand that cant really carry itself. for us to make any money on 4frnt or armada, we would have had to buy well over 100 to get a decent profit margin. as much as it sucks to not be able to carry the brands you want, its a business, and you have to make money. k2, rossi, dynastar and some of the other larger companies allow us to do that. it certainly didnt hurt our freeride sales at all. we had quite possibly the largest selection of twin tip skis in the mid atlantic, and more than many shops i've been to in other parts of the country as well.