Yea I am on the University of Cincinnati's Ski Team and we do a bunch of stuff with/for Red Bull and they give us cases upon cases of free Red Bull. But I asked our main rep if I could buy a hat from them one time and you'd think that I just asked for $1,000,000 hahaha... but that's just the way they roll! I still don't understand how that company profits from selling just the drink by itself. The only time I ever see people actually drinking it is when it has been given away! But it is definitely DELICIOUS!!!