This.
Nordica is clearly offering athletes something that Line isn't (not that all their athletes are coming from Line, but this seems to be what people are focusing on...but really, only Ian, Kieran, and Lupe left Line for Nordica...their AM team is way more than that). I know Lupe was happy with Line, but Nordica was willing to offer more so why wouldn't he switch, Nordica got him a car, a filmer, the ability to go all over the country filming, way more skis than Line offered him (I know one year he had to beg to get a new pair when he broke a pair and they sent him a used pair from 2 seasons before)...who wouldn't switch when offered that.
Line is an awesome company and they're doing what they need to do, and it's working (I STILL see more Lines than any other single company), to say that Nordica is copying them is ridiculous (especially to say they're copying skis...cause Nordica hasn't released a new park ski in a few years, just renamed them....the Soul Rider has been around).