Production Website Critique???

jfxphoto

Active member
http://www.elevatedlab.co/

Looking for a critique on our website would love to hear some opinions!!

Trying to start up a production company thing, not sure where it's going.

What do you like?

What do you dislike?

What looks strange?

How is the wording?

Any broken links?

Thannks!!!!
 
Just going through the website a few things I noticed:

"Ultra-high-definition Visuals Captured On The Ground And In The Air." sounds really weird but you also capitalize everything but high and definition which is weird looking (I know its hyphenated but I think it would look better capitalized). Also the picture behind the text gets cut off weird.

Under your capabilities you list "real estate" but I think you should change this to "real estate photography"

The homepage doesn't really grab my attention. I feel like you should show more of your work and less cliche wording right on the front of the website.

The colors flow well on the site and all of your links seem to work well.
 
I really like the site layout homie, just a suggestion about the wording as stated above.

IMO I like "Ultra-High-Definition Visuals Captured On The Ground And In The Air." but the sentence below doesn't seem to fit. I would suggest combining them into something along the lines of

Ultra-High-Definition Visuals Captured

On The Ground And In The Air

Using Cutting-Edge Technologies

And Innovative Ideas.

I think it flows better that way, but it might be too wordy?.
 
Drop the first hyphen from ultra hd.

Mobile site UI was actually quite nice. Much better than expected given the way these kinds of threads usually go.
 
Looks good. I too think that you should change "The Work" to "Our Work".

Also the link to portraiture was broken.
 
topic:jfxphoto said:
http://www.elevatedlab.co/

Looking for a critique on our website would love to hear some opinions!!

Trying to start up a production company thing, not sure where it's going.

What do you like?

What do you dislike?

What looks strange?

How is the wording?

Any broken links?

Thannks!!!!

I agree with the above posters but one thing I kinda expected was the icons of what you guys can do being able to be clicked on, and perhaps in your side menu from "our capabilities" to "what we produce" or "a look at our work" capabilities sounds too don't worry we can do this we swear where as you want it to show you've done it / do it well. You offer video work maybe throw a quality embed of one of your videos besides the pictures or every 3rd example toss in a video.
 
The website, to me, says "wordpress was here".

I mean, it's not BAD, which I guess is sorta the point. There's just nothing that sets you apart from every other "creative company" that wants to "go the extra mile" and "believes in working closely with our clients etc etc etc..." Know what I mean?

Instead of a prospective client visiting the site and thinking "Oh, this is the site of Elevate Labs, i feel as though I'm learning about them" It's just another website, and if your prices are good, you'll do. That's all.

The other thing I would add - remove the "Black Lines Matter" thing. First of all, there's absolutely zero black lines in that image so even if you get the design-y side of that joke it doesn't really make sense visually. Second, you're making light of an idea that not only do a lot of people care about, a lot of people actually associate with their lives and the lives of their loved ones directly. It's not going to make more people want to work with you than it will turn away.

Down there on the home page above the contact section - If I were you, I wouldn't describe your style as "unique"... I think that's just fluff. Figure out what ACTUALLY sets you apart, and describe it. Everyone thinks they are unique and almost nobody actually is... which really, isn't so much a bad thing as just a matter of fact based on the nature of art. I would write something that actually describes you and your work, rather than saying you are somehow "unique," which effectively makes you like everyone else.
 
13661465:TWoods said:
The website, to me, says "wordpress was here".

I mean, it's not BAD, which I guess is sorta the point. There's just nothing that sets you apart from every other "creative company" that wants to "go the extra mile" and "believes in working closely with our clients etc etc etc..." Know what I mean?

Instead of a prospective client visiting the site and thinking "Oh, this is the site of Elevate Labs, i feel as though I'm learning about them" It's just another website, and if your prices are good, you'll do. That's all.

The other thing I would add - remove the "Black Lines Matter" thing. First of all, there's absolutely zero black lines in that image so even if you get the design-y side of that joke it doesn't really make sense visually. Second, you're making light of an idea that not only do a lot of people care about, a lot of people actually associate with their lives and the lives of their loved ones directly. It's not going to make more people want to work with you than it will turn away.

Down there on the home page above the contact section - If I were you, I wouldn't describe your style as "unique"... I think that's just fluff. Figure out what ACTUALLY sets you apart, and describe it. Everyone thinks they are unique and almost nobody actually is... which really, isn't so much a bad thing as just a matter of fact based on the nature of art. I would write something that actually describes you and your work, rather than saying you are somehow "unique," which effectively makes you like everyone else.

Love it, thank you so much!!
 
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