why do you think k2 is going in the wrong direction, and a big piece of shit, because they have money and can make an intire division that is soly working on twintips, wow, yea having people like pep and seth help with designing skis, is so seperate from the true freeskier, those guys have no idea about what makes a good twintip.  And also Seth and Pep Fujas  are good enough that they could sign with any ski company out there, yet for some reason they still ski with k2.
on another note, many people on this site believe that big companies never do anything progresive or new, volkl (another  k2sports owned company was the first company to come out with an expert level fat ski, the explosive. damn I am glad they did. and by the way what non line "core" company has come out with a progressive idea, or are they all just copping what the big companies have been doing for years.