Powder Magazine not including Surface in Buyers Guide?

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Anyone else notice this? They included dynafit, folsom skis, and h2o skis, all companies I've never heard of, but they didn't include Surface? Rogge, what was the deal?
 
they typically only include product from companies that have sent them the product to test so they can actually have something to say about it. if surface didn't send them anything to try then they don't have anything to say about it.
 
Its proberbly surface dont want to risk a bad review. They would prefer to keep with the hype on places like this. There not a mainstream brand anyway so being in the mags would only be usefull if they got amazing reviews which there probably not confident about. Still it would be nice to see how they compare to other skis out there.
 
this for sure. hella sick skis.

and they are in the freeskier buyers guide in the home brew section...where they belong.
 
Surface probably didnt send them stuff..
But in regards to the other brands you listed, they are more related to what Powder does. Folsom makes custom powder skis and are getting well known in the BC world. Dynafit makes the craziest most awesome boots/bindings in existence and are pretty impossible to acquire. H20 is a ski that some rad dudes in (I think Alaska) developed specifically for the Backcountry terrain there.
So everything you didn't know about is Touring/Heli/BC related.
 
this thread makes me dissapointed, how is it possible that someone who skis has never heard of dynafit. and rachy it is not hard to aquire dynafit stuff, they make skis boots and bindings but they are expensive.
 
Last season in January everywhere I was calling around to was out or only had small/big sizes left and no where had my size :(
And it was only January.... Not like I was looking in March.
 
if you make her skin pigment black it would make much more sense, and to this thread @rachy is surface not big into the pow scene and such?
 
I didn't say that. I said that surface probably didn't send powder stuff to test.
I was commenting on the fact that the OP had never heard of dynafit/h2o and so forth and that maybe it was cause they are pretty much just touring/bc companies.
 
It's probably because they have to last longer than one run without delaming to be included in the magazine.

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Because you have to pay to be in those reviews, the more you pay the better the review and knowing mike personally that isn't how he spends his money and believe that you don't need to advertise in mags. 20k for a fucking two page ad in one issue? bullshit IMO
 
I think you're missing that it was a draft format. They said there were 200 skis total. That includes park skis, all-mountain, pow, big mountain, etc. They just picked fifteen of those skis to test per category. If you look at it, the salomon suspects weren't selected. I think it sucks because I would rather listen to someone likes powder's opinion than a ski company saying a ski is the sickest ski ever because obviously the company is going to hype their product. I do understand that it's an absolute bitch to test 15 skis per category, let alone 40. I started writing a classic trob rant about it but then I decided it wasn't that funny, inappropriate to submit to SBCskier, and too long to be an op-ed to powder.

Or maybe surface didn't submit skis to Powder or maybe powder denied them.
 
The fact that you have not heard of Dynafidle, Folsom, and H20, just speaks to your ineptitude as a skier, and is not a nock against Powder at all.

The reason Powder did not include Surface, is because Surface did not pay Powder to include Surface in the buyers guide.

Also Powder does not review skis, it is simply a buyers guide. I prefer this, since magazine ski reviews usually suck, never go into enough detail, and are based off one or two runs on the same day, and rarely include information pertaining to the skier and are highly reflective of add money. Want a good ski review, search the internet for one made by someone who bought the ski, or at least was not paid to write the review.

Here is how ski magazine reviews work:

Want a ski in the buyers guide? Pay $

Want a ski in the buyers guide to get a good review? Pay $+

Want two skis in the buyers guide? Pay $$

Want a ski in the editors choice or whatever they call it? Pay $$$$$$$$$$$$$$$$$$$$$$
 
Not about to buy ski boots from the internet..................................................................................
 
That crossed my mind as well. I didn't think that it would be too much of a deciding factor as ON3P had a couple of skis in there. But holy shit $20k for an ad, I had no idea it was that high, i've heard what photographers get paid for covers and I never would have imagined that to run an ad was that high.
 
sometimes it is best to keep your foot in your mouth and be thought of as clueless

than to take it out and remove all doubt

Do not send me another butthurt pm to explain you do not know what you are talking about and shouldnt try

stick to pimpin the dare program and ya know pink nane stuff not that chick dont know bc. I tought my wife right and i hope some skibum does the same for you.
 
I'm recalling now that this is how their resort guide worked last year too.
I even remember DT saying in the Editor's note that the resorts in the resort guide had all paid to be there.

In which case, I'm stoked that H2o is doing well enough to pay to be in the buyers guide. I like what they are doing.

Oh how easily we are influenced by money.
 
But the Caylor is in the editor's choice... and Scott doesn't HAVE any $$$$$$$$$$$$$$$$$$$$$$s...
 
I think there's a lot of misconceptions regarding how skis get into the BG. I can't speak for any of the other publications, but at SBC we simply try and showcase equipment we think our readers will want to check out.

Did any Surface skis make it in? Yes.

Did Surface pay a penny to make it in? No.

Did we have to harass Mike for two weeks just to get images. Maybe.

Do we think said Surface ski is better than say, a Salomon ski that didn't make it in? It doesn't matter.

Instead of trying to review and rank skis, we simply compile a list of skis and give you the straight facts on them - because honestly, how the hell are you suppose to get the feel for a ski in a 100 word "review"? We do however highlight three companies that are thinking outside the box and are innovating new tech, but still select these regardless of ad dollars.
 
That totally red flagged me. I don't doubt the pay-per-review but I had no idea that (1) ON3P's distribution is large enough to warrant seeking a Powder review and/or (2) the money was there to pay for it.
 
Same thing goes for SBC's Resort Guide. The team of Skier and Snowboard Canada editors sit down and pick what we think are the top resorts in their respective categories. Is it biased? Definitely! Is it influenced by dollar signs? Not one bit.

 
You're making me want a subscription. Used to read it every month at work.. no longer worth there.
How long does it take to start getting magazines once you subscribe? Last time I subscribed to a magazine it took me 4 months and I forgot I had ordered it by the time I finally got it.
 
Do it! I'll personally guarantee you won't regret it.

I'll have to find out about the lull in between subscribing and getting your first issue, but we still have yet to ship our BG (just went to the printer last week) - so you might still be golden. If for some reason you do subscribe but don't end up getting it, just hit me up and I'll make sure to ship one out for ya.
 
Gracias, I will do it!.
Thanks about the BG.... I've only ever seen SBC at one of the ski shops (not for purchase but a story copy) in Mammoth and I'm pretty sure they wouldn't be thrilled if I thieved it.
 
There's some truth and some error to this so let me clarify.
If a brand wants to be in the pay-to-play (in the back of the magazine. This is the part that looks like a catalog), yes, brands pay money for these pages. This is an advertising section and the brands are free to do with their page as they please. (Check out 4FRNTs. It's hilarious.)
Buying into that section gets the brand a spot at our annual ski experience (we don't call it a test because how does one actually "test" skis other than skiing on what you like. I'm not big on the whole "this ski is phenominal edge to edge" review. I'd rather compare my ski to a Hollywood Actor picking up a hooker.) in Jackson Hole. This week was the best week of my life and it's called Powder Week. Every single brand in attendance knows that being there doesn't guarantee a pick from one the 15 drafters. That's the name of the game and sometimes, brands don't get picked. Other times, they get picked a bunch. It's actually quite democratic and levels the playing field for some of the smaller brands.
In regards to the editorial component, you couldn't be further off. Any ski is on the table regardless of whether they buy into the advertising section or not. Having the brand at Powder Week does give those brands an advantage because it's a designated time to try out those skis. In the case of Surface, who you guys already pointed out wasn't at Powder Week, I skied the Double Time most of the season in the park and the only reason it wasn't chosen by me is because I snuck out during a lunch at Powder Week, tried the Klint Pure, and fell in love with it. Seriously, that ski is the t-i-t-s, tits. I couldn't be more stoked that Liam Downey just signed with them too. Good new brand. Great skier. It's a good fit but let's get back on track.
Check my choice in the magazine for more. As for why the other skiers made the choices they did, well read their reviews.
For the record, and I say this whole heartedly and sincerely, not once was I ever or have I ever been told to pick a product based on how much a company advertises with the magazine. Nor has anyone else at Powder or any of our drafters. The skis I picked are the skis I love to ski on. And trust me, no friendship or bro-down industry relationship would be ever entice me to endorse a shitty product. No one likes shitty skis. Well, maybe the Jaded Local but that's his deal.
In the end, there my never be a perfect solution to testing skis. We try to cover all the bases but if you think we can do better, email me. I'd love to hear your ideas. mike@powder.com.
Thanks for picking up the magazine, NS. You guys rule and I hope you see a bunch you in Montreal at IF3.
 
All praise the clarifying luminescense that is Rogge.

PS, "excuse me while I go afterbang out of a couloir" was perhaps my favourite line of the BG. I thought I was the only one doing that.
 
Ugh, disagree, sure it's great to know the truth but this thread could had a good three or four pages in it before the truth came out. And was that an implicit surface was not at powder week?
 
Ive dropped off a few skis at different on snow reviews tests wasnt any envelopes with them

more about the ability desire to get a full quiver of products to test specially for bigger tests

I gots em who wants em

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the Euronet good place to get group deals depending on exchange vat etc

H2O = praxis w/ a dean cummings topsheet for the most part

I didnt read the reviews I know what skis I want a will ski this season

and again WTF are park skis doing in the POWDERS ?
 
Dude are you selling dynafit binders out the back of yo truck?! That's so shady.

...

... how much?
 
Damn, too late. Would have seriously given me cause to rethink my current plan of snagging a pair of Cochise and mounting some dukes on some Viciks for a slackcountry setup.
 
True. Just saying. I wouldnt buy boots off the internet either. Im not a huge earn your turns kind of person. Hence why I have straight alpine boots and when I want to step into the bc I release the dukes. That might be why i havnt had an issue with finding boots right for me.
 
True. Just saying. I wouldnt buy boots off the internet either. Im not a huge earn your turns kind of person. Hence why I have straight alpine boots and when I want to step into the bc I release the dukes. That might be why i havnt had an issue with finding boots right for me.
 
True. Just saying. I wouldnt buy boots off the internet either. Im not a huge earn your turns kind of person. Hence why I have straight alpine boots and when I want to step into the bc I release the dukes. That might be why i havnt had an issue with finding boots right for me.
 
True. Just saying. I wouldnt buy boots off the internet either. Im not a huge earn your turns kind of person. Hence why I have straight alpine boots and when I want to step into the bc I release the dukes. That might be why i havnt had an issue with finding boots right for me.
 
Quadruple post! First one i've seen.
Shops sell out of good stuff first. Internet is great for when you have already had the chance to demo and figure stuff out... but most of the shops were out by then end of January. That and no one had my size in anything at SIA. So frustrating.
As far as dynafit goes, my friend is pretty confident that people are going to turn them into their every day boot once they start becoming a bit more popular. I've only had the pleasure of being around people with them and holding them and lusting after them. I have yet to find my size so that I can try them on. According to the internet, they exist. I just can't find them. (21.5 - 22.5 depending on boot)

 
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