"“It is a research chemical used in making these products,†Fred said. Once taken, users will experience a feeling of euphoria in about 30 minutes, which keeps consumers coming back to head shops for more. “It’s like someone lifts every negative thought off your mind and exposes you to everything you were blinded from,†Michael Schwartz, freshman marketing major, said." Sorry ^ that didn't really explain much, but basically a pill that sort of mimics x but is legal.