i feel a hell of a lot "safer" throwing in a general than drinking a massive can of sugar, preservatives, carcinogens (yeah, those artificial sweeteners and shit they throw in do cause cancer, kinda like tobacco products). while i might buy a tin of the stuff every 6 months or so and really could care less about tobacco in general (no pun intended), i don't see any reason why they shouldn't be allowed to advertise in a mature fashion. everyone's seen the video of PRO chugging whatever, it's not like a little tobacco sponsorship is changing his image. i haven't noticed any gimmicky shit that seems to be targeting the underage population, and as long as they don't cross that line, all the power to 'em. let's be honest, if a kid wants to use tobacco when they're 15, nine times out of ten they aren't gonna go looking for snus, they'll steal a cigarette from their parents or something. i'd rather see general advertising than someone like american spirit, or any big cigarette brand, since a). the dangers of snus are LESS than with most or all other tobacco products (not they they don't still exist) and b). putting a snus in doesn't bother those around you, like smoking a butt (or blunt). just my two cents, don't really have strong feelings either way but i really don't see it as much of an issue.