Steve, I honestly felt every word you were saying. I guess those of us with truly quality shops and dedicated/knowlegable/genuine people working there are really lucky. Shit, I'll go into the shop, hang out for two hours, talk to the owner about his trip to Utah, check out some gear, just chill. Even if I can't afford this years stuff (I usually can't), I'll buy last years jacket for 50% off, exactly what the shop payed for it. After you've been a customer at a shop for a while (ive been at the same one for 6 years) they hook you up with discounts, free mounts, free repairs/bindings fixes. It's about establishing a relationship with people who will understand when you can't put into words that gnar line you got first tracks on. They will nod their head and say, "I know exactly how you feel." Granted, not everyone has a shop like this, and I by no means buy everything at said shop. I buy a good amount of my stuff online, because I cant spend gobs of money. That being said, I balance between buying from the shop and the internet, because it makes financial snese. If you have a shop like Steve's and mine, support it when you can. If not, i really feel bad for you guys