Surface has never, ever claimed to have some innovative new ski that will suck your balls while you ski. They however do claim that they are just trying to bring something fresh to skiing, just like 9ward is with their cript/blood marketing strategy. It's something new guys, something other than Atomic, Rossi, Dynastar, Solomon...that's it...if you don't like something new than stay in the current stagnant state you are currently existing in.
Regardless, we all need to have AND show respect for companies like Surface & Ninthward because it's damn hard to start a company of kind, let alone manufacturing skis overseas. Those who have the balls and motivation to do it deserve some respect.
Out.