The whole PL/Jiberish collab hat idea is genius for Jiberish. I was at the PL concert last night and I saw sooo many kids buying those hats for $50 there, when they get home or the next day when they aren't drunk they'll look at the key logo and be like jiberish? whats that? Then they'll search it online, see fresh clothes, and probably buy them. I'm still a little drunk so hopefully this made alright sense.