This is a big problem that we're addressing.    Companies like Adidas throw down bigtime, and I'm completely fine giving them a ton of ads.   However, the other stuff (hp, classmates, university of phoenix, etc) doesn't pay quite as well.
I have been spending months trying to figure out just how to price things so that its a lot more attractive to smaller companies, and I think that we've finally come up with a good solution.
It will price the ads way cheaper for the ski companies, replace much of this remnant stuff with them, and still leave room for the big dick shit, like adidas.
It was a bit of a new ad system this year, and its taken a bit of getting used to... I've got it figured out though now and things are going to get better.   Too bad its summer.  
Hah we've got a wicked deal on ads right now too for anyone who wants to do some quick summer advertising...