It's not just North Face. Everyone that buys into gear for looks/style alone is guilty of the lack of quality outerwear. What happened to the functionality of outerwear?? No one cares that they spend $300 of their parents/their own money to get a jacket that looks cool to them but gets wet instantly? Buy gear that is worth it for function and style, not the crap that gets attention from people on the lift. Everyone seems so much more tuned in to buying what looks cool (which is 90% garbage) than what is actually worth spending money on.
On a somewhat related note, I still have a North Face 3 layer Gore Tex Mountain Guide Jacket and Pants hanging out in my closet. Not quite the baggy fit that most outerwear comes in today, but it will outperform most of the gear on the market. Not bad for a 10 year old suit.
Anything less than 20K Waterproofing and 20K breathability is a waste of fucking money, personally, its Gore Tex or nothing.