I mean...they're certainly trying. Their pro team is fairly legit (TJ and Schlopy among others for contest pros, Talkington and others for filming, Rory and others for back country), their AM team consists of some of the biggest up and coming riders who haven't yet but are on the verge of making a name for themselves (Lupe, Christian, Kieran, Williams, Parker, Cam). Even some of their regional talent is impressive. They're certainly making the steps in the right direction.