With years of experience as a park builder, I can vouch for the fact that this is correct.
Jumps should be measured from the lip of the jump to the knuckle - but define the knuckle as the start of the first point you could legitimately land without 'decking'.
Sometimes the kuckle of a jump - especially if its old - can be super rolled. Note, knuckle is the spot where the deck turns into the landing.
In the case of a very rolled knuckle, its abit of a black magic. Personally I measure right to where you could start landing it without hating your life.
Anyone that measures to the 'sweet spot' is incorrect. Anyone who guesses or uses their feet to judge is incorrect. The only time you should ever trust the length of a jump is if it was measured with a tape measure.
People almost always estimate the size of a jump wrong by eye. So when you show up at a place and everyone is all "bro, I just slayed the 65 foot-er" if you actually slayed some tape on that bitch, it'd probably be 55'.
I always refused to build jumps without tape. Guessing at the size is just plain stupid, and is the greatest way to ruin the flow of your park. Especially when building, its almost impossible to get the measurements right without some pieces of bamboo and a sweet tape measure.