I guess I have sorta a thing for watches. I could care less about clothes/shoes/hats... but watches, that's another story.
I have seven Nixons and I like them all. BUT... I have had issues with the watch band falling off my GTO. Luckily, Nixon is pretty cool about repairs... they didn't just give me a new band, they gave me a whole new watch! My Esquire is just about the classiest watch I've ever seen.
Personally, I prefer Ammon Watches. I have two of them, and not only is the build quality superior, but so are the materials used. Not to mention, I think Ammon has more style.