How am I at all pissed? You don't need to preach to me about supporting small independent companies. If you knew anything about me, or the website I occasionally write for (not meant to be a douchey claim, but you trying to cast me in the light of corporate sheep or whatever is laughable), you'd know that I support the shit out of small quality brands that really deserve it.
Point to one thing I said that is just pure straight up hate. Everything I said was logical and honest. Sorry I'm not drinking the kool-aid just yet. I don't know how old you are or if you've been around the "scene" for very long, but much like in skateboarding, companies—particularly apparel companies—pop up all over the place and they all sort of say the right things, and more often than not these companies fail to deliver on their promises.
I'm not making any assumptions about the company, and I hope they do produce a quality product and contribute to the sport I love. However, launching their site, compiling a team, taking pre-orders, etc. before they even have actual garments to sell, let alone PHOTOGRAPH, seems a bit like putting the cart before the horse.
And, jesus, if you think that they have an orange name and a stickied thread simply because the NS powers that be have "faith" or just really believe in them, you are incredibly naive. It's called advertising, and it costs money,