yo nike's already been in skiing for a few years now, but through their ACG deal, and they sponsor one of the best skiers at the moment, Andreas Hatveit...and their shit is pretttyy siick. i really don't understand why it's such a huge deal that they're trying to enter the snow sports world with boots now. i think it's dope personally, i mean they started in skateboarding and i remember a bunch of people were skeptical but now pretty much everyone is down with nike sb and 6.0, and i can't think of a skate shoes company that's went under because of nike's new involvement with skating. so yea...not really a bad thing if it turns out like it did with skating.