your fucking core bro, wish i could be as cool as you....
the bottom line is, if nike comes in to the ski industry and makes really good quality good performing boots, fuck yea id give em a shot. Same with skis and all the other junk. I personally don't care what company im supporting or not, I want good quality and good performing equipment, at the cheapest price as possible at this point in my life. If nike made a boot that was comparable to lets say nordica fire arrow f1 (i want those haha) , at 3/4 of the price dam straight id buy them. Skiing is an untapped market in the same sense burton is the power house it is in the snowboarding world.